SPSS Help: Learn How to Work on a Linear Regression Case Study Using SPSS

  1. Starbucks is a resounding restaurant success story. Beginning with its first coffee house in 1971, Starbucks has grown to more than 5,200 locations with projections of reaching 10,000 by the year 2005. Opening up its first international outlet in the mid 1990s, Starbucks now operates in more than 22 countries (900 coffee houses) outside of North America. Besides selling beverages, pastries, confections, and coffee-related accessories and equipment at its retail outlets, Starbucks also purchases and roasts high-quality coffee beans in several locations. The company’s objective is to become the most recognized and respected brand in the world. Starbucks maintains a strong environmental orientation and is committed to taking a leadership position environmentally. In addition, the company has won awards for corporate social responsibility through its community building programs, its strong commitment to its origins (coffee producers, family, community), and the Starbucks Foundation, which is dedicated to creating hope, discovery, and opportunity in the communities where Starbucks resides.


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Discussion of the Problem

Age
5
25
4
1
20
25
30
12
5
35
10
27
10
4
30
5
42
8
5
30
15
29
11
8
25
50
25
12
5
60
10
50
8
3
30
15
45
6
5
35
5
32
16
7
25
5
23
10
1
20
20
40
18
5
40
35
35
12
3
40
40
28
10
3
50
15
33
12
2
30
200
40
15
5
80
15
37
3
1
30
40
51
10
8
35
5
20
8
4
25
30
26
15
5
35
100
38
19
10
45
30
27
12
3
35
25
29
14
6
35
25
34
10
4
45
50
30
6
3
55
15
22
8
5
30

SPSS ANOVA table:

Sales Year

Revenue

Number of Stores

Number of Drinks

Average Weekly Earnings

1

400

676

15

386

2

700

1015

15

394

3

1000

1412

18

407

4

1350

1886

22

425

5

1650

2135

27

442

6

2200

3300

27

457

7

2600

4709

30

474


SPSS Multiple Regression Analysis